AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
  1. Home
  2. Mobile Game Analysis
  3. This article

LaLa Land: Lục Địa Bí Ẩn - The Secrets Behind the Global Success of a Vietnamese RPG Game Revealed by AppGrowing

2023年9月8日 980Browse 0Like 0Comments

LaLa Land: Lục Địa Bí Ẩn is a role playing game (RPG) that takes players to a mysterious continent full of adventure and fantasy. The game was published by VTC Mobile, a leading mobile game publisher in Vietnam, and was officially launched on August 7, 2023. Within a month, the game has achieved remarkable results in both domestic and overseas markets, thanks to its high-quality graphics, immersive gameplay, and effective advertising campaign.

Source: AppGrowing

In this article, we will use the data monitored and collected by AppGrowing to analyze how the game leveraged various media channels, ad formats, and creative strategies to promote its game and attract millions of players worldwide.

 

01 How LaLa Land: Lục Địa Bí Ẩn Dominated the Charts in Multiple Regions

 

According to AppGrowing’s data, LaLa Land: Lục Địa Bí Ẩn has created 2,244 ads in total, covering 30 areas and 7 media. The game has achieved impressive rankings in different regions, especially in Southeast Asia.

Source: AppGrowing

Taking the App Store charts on September 6, 2023 as an example, the game ranked No.1 in Vietnam in the RPG category. It also entered the Top 10 in Thailand, Indonesia, Malaysia, Singapore , and Philippines.

These rankings show that it has successfully captured the attention and interest of RPG fans in Southeast Asia and beyond, thanks to its appealing theme, rich content, and localized features.

 

02 How LaLa Land: Lục Địa Bí Ẩn Leveraged Different Media Channels to Reach Its Target Audience

 

AppGrowing’s data also reveals that LaLa Land: Lục Địa Bí Ẩn has adopted a diversified media distribution strategy to reach its target audience. The game has advertised on various platforms, such as social media, video streaming, gaming, news, and entertainment.

Source: AppGrowing

Among the 7 media channels that the game has used, Facebook is the most dominant one, with a total of 2,221 ads. This indicates that the game has recognized the importance of social media marketing for mobile games, as Facebook has a large and active user base that can be segmented by demographics, interests, behaviors, and preferences.

Source: AppGrowing

Other media channels that the game has used include YouTube, AdMob and TikTok. These platforms can help the game reach different segments of users who are interested in video content, gaming news, or local information.

 

03 How LaLa Land: Lục Địa Bí Ẩn Utilized Various Ad Formats and Creative Strategies to Showcase Its Game Features

 

AppGrowing’s data also shows that the game has utilized various ad formats and creative strategies to showcase its game features and attract users to download and play.

From August 5 to September 7, 2023, the game created 2,229 ads in total, around 99.69% of which are in the form of in-feed. This means that the game has mainly relied on native ads that blend in with the user’s feed and provide a seamless user experience.

Source: AppGrowing

Ad creatives are mainly horizontal and square video, which account for around 55.09% of the total ads. This is followed by vertical video and image.

The peak of ad volume in a single day was 612, which appeared on August 16, 2023. This coincides with the pre-registration period of the game, which suggests that the game has invested heavily in advertising to build up hype and anticipation before its official launch.

The ad creatives of the game are designed to highlight the key selling points of the game, such as its stunning graphics, diverse characters, epic battles, immersive storyline, and social features. The videos also use catchy music, sound effects, voice-overs, and text overlays to capture the user’s attention and curiosity.

Source: AppGrowing

MORE:

  1. Open World PRG Prevailed in Vietnam but isn’t Hoyoverse? VTC Lala Land: Lục Địa Bí Ẩn Newly Topped Mobile Game Charts The new MMORPG by VTC Mobile topped the Vietnamese App Store and Google Play immediately after its official launch on...
  2. The Secrets Behind Undawn’s Global Success: An In-Depth Advertising Analysis by AppGrowing Undawn is a post-apocalyptic open-world survival game that has taken the world by storm. Published by Tencent, a leading game...
  3. Lords Mobile: The Secrets Behind Its Global Success in Strategy Games: An In-depth Advertising Analysis - AppGrowing Lords Mobile is a strategy game that challenges players to build an empire and clash with other players in real-time...
  4. The Secrets Behind the Success of Duet Cats: Masterful Advertising Strategies and That Music and Cat Combination Gameplay Duet Cats is a mobile game published by AMANOTES, a publisher from Vietnam. The latest version is V1.1.1. This game...
Tags: RPG Southeast Asia Vietnam Developers Vietnam Games
Last updated:2023年9月25日

App Growing Global

Global Mobile Ad Intelligence and Analysis Platform

Like
< Previous
Next >
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
October 2024 Mobile Game Advertising Review:Whiteout Survival Retained The Top Position,Lingxi Games Launches Its New Game BILIBILI’s New Game Jujutsu Kaisen Phantom Parade Strategy Analysis | AppGrowing After Generating Nearly 10 billion In Revenue With Two Products, Habby's Legendary Studio Launches A New Game Game District LLC’s simulator game My Supermarket Simulator Strategy Analysis | AppGrowing eSkyFun’s New Games 蛋寶物語 Strategy Analysis | AppGrowi September 2024 Non-gaming App Advertising Review
AI 应用赛道竞争白热化,如何找准出海增长方向?10月手游月报:Habby、灵犀互娱、祖龙等多家厂商新游发力买量,手游热投趋势解读Peak Games Match Factory! Strategy Analysis | AppGrowingSialia Games’ New MMORPG 救世者之樹:新世界 Strategy Analysis | AppGrowing用两款产品揽下近百亿流水后,他们想靠“网红”再火一把October 2024 Mobile Game Advertising Review:Whiteout Survival Retained The Top Position,Lingxi Games Launches Its New Game
Worldwide Mobile Games Media Buying Data Digest in Q1 2022 3Q Chiến Chiến Chiến - Unveiling the Success of a Card Game through Advertising Intelligence Analysis by AppGrowing BILIBILI’s New Game Jujutsu Kaisen Phantom Parade Strategy Analysis | AppGrowing How to Win with Mobile Game Ads on TikTok and Pangle: Insights from AppGrowing July 2024 Non-gaming App Advertising Review: Decline in New Releases Across Multiple Categories, Analysis of Advertising for Popular Books & Reference Apps Real Money Gaming: The Trending Game in India
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.