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MMORPG
brief

eSkyFun’s New Games 蛋寶物語 Strategy Analysis | AppGrowi

蛋寶物語 is an MMORPG game released by eSkyFun in October 2024 across Taiwan, Hong Kong, Macau, Singapore, and Malaysia. After its launch, the game successfully entered the top ten on Taiwan’s iOS game revenue charts. Advertising Overview According to AppGrowing data, 蛋寶物語 has placed a total of 3,897 ads across 16 regions and 8 ad platforms. Over the past month, the game maintained this volume, with 71.64% of ads categorized as feed ads. The primary advantage of feed ads is their natural integration into the user browsing experience, enhancing both click-through and conversion rates. This choice of ad format likely reflects its effective performance on mobile devices, especially on social media platforms where dynamic content more easily attracts users. The […]

2024年10月25日 0Comments 82Browse 0Like weng, zitao Read more
brief

Sialia Games’ New MMORPG 救世者之樹:新世界 Strategy Analysis | AppGrowing

救世者之樹:新世界 is an MMORPG game released by Sialia Games in October 2024 in Taiwan. After its launch, the game quickly rose to the top of the iOS game sales charts in the region. Based on data from AppGrowing, this article will analyze the advertising strategy of 救世者之樹:新世界 to uncover the reasons behind its success. Advertising Overview According to AppGrowing data, 救世者之樹:新世界 has launched a total of 3,693 ads, covering 19 regions and 5 advertising platforms. Over the past month, the game has released 1,333 ads, with a heavy focus on in-feed advertisements, accounting for 81.39% of its total ads. The advantage of in-feed ads is their ability to blend seamlessly into the user's browsing experience, increasing both click-through rates and conversion rates. […]

2024年10月17日 0Comments 209Browse 0Like weng, zitao Read more
brief

SP-Game 's New MMORPG Game Arcadia: Breath of the Land: Advertising Strategy Analysis | AppGrowing

Arcadia: Breath of the Land is a MMORPG game developed by the Chinese company SP-Game, which has recently launched in multiple markets worldwide. This article delves into its advertising strategy based on data from AppGrowing, uncovering the reasons behind its success. Advertising Overview According to AppGrowing's data, Arcadia: Breath of the Land has launched a total of 11,016 ads across 18 regions and 8 advertising platforms. Between July 21, 2024, and August 19, 2024, the game ran 9,306 ads, with in-feed ads comprising a significant 84% of the total. The advantage of in-feed ads lies in their ability to seamlessly integrate into users' browsing experiences, thereby enhancing click-through and conversion rates. This ad format likely caters to the game's strong […]

2024年8月19日 0Comments 392Browse 0Like weng, zitao Read more
Mobile Game Analysis

Thánh Quang Thiên Sứ - A Strategic MMORPG Advertising Campaign Unveiled

In the competitive realm of mobile gaming, the launch of a new MMORPG is a significant event. Thánh Quang Thiên Sứ, published by Vietnam’s VNG, has not only entered the gaming arena but also the marketing spotlight with its strategic advertising campaign. This analysis by AppGrowing delves into the data-driven tactics that propelled Thánh Quang Thiên Sứ to the Top 10 on Vietnam’s App Store charts shortly after its official release.   01 Pre-Launch Momentum   The journey of Thánh Quang Thiên Sứ began with a well-timed pre-registration phase on March 31, 2024, building anticipation ahead of its April 16, 2024, launch. The decision to start the marketing buzz early is a testament to VNG’s understanding of the MMORPG audience’s […]

2024年4月18日 0Comments 561Browse 0Like App Growing Global Read more
Mobile Game Analysis

Unveiling the Success Behind Mộng Kiếm Tiêu Dao’s Top - Ranked Ad Campaigns

In the competitive realm of mobile gaming, standing out is a feat that many aspire to but few achieve. Mộng Kiếm Tiêu Dao, an MMORPG published by Vietnam’s VGP Company, has not only stood out but also climbed to the top, securing the NO.1 spot on the App Store charts in Vietnam. This article delves into the advertising intelligence behind this success, as analyzed by AppGrowing, and examines the strategic moves that have led to the game’s impressive performance. Source: AppGrowing   01 Advertising Reach and Frequency   A Targeted Approach Mộng Kiếm Tiêu Dao’s advertising strategy is a testament to the power of targeted marketing. With 1,305 ads created, covering one area and six media, the game has achieved […]

2024年3月27日 0Comments 697Browse 0Like App Growing Global Read more
Data Reports

Feb 2024 Global Mobile Game Advertising Review - SPGame Launched 2 New Games. Indian Ludo Game Topped Ad Chart

Here is AppGrowing's analysis of the global mobile game advertising markets in February 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Game developers are well-motivated heading into Q1 2024. The weekly mobile game Ad Volume remained above 2M and the App Volume was above 20K in February. The Creative Volume was stable at above 500K in a single week. The peak of Ad Volume was in the early days, with more than 1.52M ads on Feb. 4, down from January. App Volume peaked in the later part of the month, with more than 20K mobile games being advertised on February 29th. In terms of market, the Top 3 regions are […]

2024年3月18日 0Comments 1079Browse 0Like App Growing Global Read more
Mobile Game Analysis

Hiệp Khách Chi Ca: A MMORPG Game that Conquered Vietnam with Smart Advertising

Hiệp Khách Chi Ca is a massively multiplayer online role-playing game (MMORPG) that takes players to a fantasy world of martial arts and adventure. The game was released by VGP, a leading game publisher in Vietnam, in November 2023. In just two months, it has become the top game in the country, ranking NO.1 in the App Store charts as of 2024-01-15. How did Hiệp Khách Chi Ca achieve such a remarkable feat in a crowded and competitive market? What are the secrets behind its advertising success? In this article, we will use the data and insights from AppGrowing, a global advertising intelligence platform, to reveal how Hiệp Khách Chi Ca used data-driven marketing to reach and engage its target […]

2024年1月15日 0Comments 866Browse 0Like App Growing Global Read more
Advertising Media Analysis

Latest Trend: Do Vietnamese Mobile Game Publishers prefer Facebook as before?

Vietnam is one of the fastest-growing and most promising markets for mobile games in Southeast Asia. For mobile games, it's crucial to utilize social media for marketing for their growth and monetization. Facebook is dominant as data published in Meta’s advertising resources indicates that Facebook had 70.40 million users in Vietnam in early 2022. The huge user base has facilitated mobile game advertising, but the single platform has led to intense competition. Facing such challenges and risks, will Vietnamese publishers keep choosing Facebook?   01 Why Do Vietnamese Mobile Games Prefer Advertising on Facebook?   The primary consideration for mobile game publishers is the large user base mentioned above. They can leverage Facebook to reach a wide and diverse audience […]

2023年10月16日 0Comments 1057Browse 0Like App Growing Global Read more
Mobile Game Analysis

Open World PRG Prevailed in Vietnam but isn’t Hoyoverse? VTC Lala Land: Lục Địa Bí Ẩn Newly Topped Mobile Game Charts

The new MMORPG by VTC Mobile topped the Vietnamese App Store and Google Play immediately after its official launch on August 17. According to AppGrowing, Lala Land: Lục Địa Bí Ẩn, a fantasy-themed anime-style mobile game, has consistently ranked Top 15 nearly a month after its release. Such impressive market performance is reminiscent of the globally popular Genshin Impact with the similar open world gameplay. Has VTC built on predecessors' experience or created a new success template? Source: AppGrowing   01 Lala Land: the Right Combination of Open World and MMORPG   MMORPGs dominate Vietnam's mobile game market, while open world mobile games, represented by Genshin Impact, have gained global popularity. But mobile games with both seem to be relatively […]

2023年9月15日 0Comments 1241Browse 0Like App Growing Global Read more
Mobile Game Analysis

Song Kiếm Loạn Vũ: A Role-Playing Game that Mastered the Art of Mobile Advertising - An Analysis by AppGrowing

Song Kiếm Loạn Vũ is a role-playing game (RPG) that takes players to a fantasy world of martial arts and swordsmanship. The game is developed and published by VGP, a leading game company in Vietnam.  In this article, we will use AppGrowing’s data and tools to examine the advertising strategy and performance of Song Kiếm Loạn Vũ in the global market, and to explore the possible reasons behind its success. Source: AppGrowing   01 How Song Kiếm Loạn Vũ Dominated the App Store Charts in Various Regions   According to the data monitored and collected by AppGrowing, the game has created 4,087 ads in total, covering 42 areas and 4 media. The areas include Vietnam, Thailand, Indonesia, Malaysia, Singapore, Philippines, […]

2023年9月9日 0Comments 1026Browse 0Like App Growing Global Read more
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October 2024 Mobile Game Advertising Review:Whiteout Survival Retained The Top Position,Lingxi Games Launches Its New Game BILIBILI’s New Game Jujutsu Kaisen Phantom Parade Strategy Analysis | AppGrowing After Generating Nearly 10 billion In Revenue With Two Products, Habby's Legendary Studio Launches A New Game Game District LLC’s simulator game My Supermarket Simulator Strategy Analysis | AppGrowing eSkyFun’s New Games 蛋寶物語 Strategy Analysis | AppGrowi September 2024 Non-gaming App Advertising Review
AI 应用赛道竞争白热化,如何找准出海增长方向?10月手游月报:Habby、灵犀互娱、祖龙等多家厂商新游发力买量,手游热投趋势解读Peak Games Match Factory! Strategy Analysis | AppGrowingSialia Games’ New MMORPG 救世者之樹:新世界 Strategy Analysis | AppGrowing用两款产品揽下近百亿流水后,他们想靠“网红”再火一把October 2024 Mobile Game Advertising Review:Whiteout Survival Retained The Top Position,Lingxi Games Launches Its New Game
SayGames & Homa Games Topped. NetEase's PUBG-like Mobile Game Began Massive Pre-Registration Ads - Nov 2023 Global Mobile Game Advertising Review Global Mobile Advertising Analysis of Bingo Game August 2023 Global Mobile Game Advertising Review - Matchingham Games Returned to Top1, New RPGs' Pre-registrations Kicked off Thánh Quang Thiên Sứ - A Strategic MMORPG Advertising Campaign Unveiled Lords Mobile: The Secrets Behind Its Global Success in Strategy Games: An In-depth Advertising Analysis - AppGrowing Feb 2024 Global Mobile Game Advertising Review - SPGame Launched 2 New Games. Indian Ludo Game Topped Ad Chart
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