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Data Reports

AppGrowing Data Report: A Review of Mobile Game Advertising in 2024 H1

In H1 2024, the global mobile game advertising market continued to show signs of recovery. Over 6,000 new mobile games launched advertising campaigns in the second quarter, marking a significant increase from the first quarter. However, if we look back at the data from 2023, it is evident that since Q4 2023, there has been a steady decline in ad volume in the global mobile gaming market. Game developers are adopting a more cautious approach to user acquisition through advertising, reflecting the increasing competition in the international mobile game advertising arena. Despite this, as advertising has become a standard method for acquiring users, game companies still place significant emphasis on marketing. Meanwhile, Chinese developers remain actively engaged in overseas markets, […]

2024年7月26日 0Comments 590Browse 0Like weng, zitao Read more
Mobile Game Analysis

How Did SP-Game Successfully Launch Two Games In Just Six Months?

This year, discussing mobile game inevitably includes the topic of mini-games. Thanks to the outstanding performance of the mini-game "BangBang Survivor" (Chinese name: 向僵尸开炮), SP-Game has become a notable player in the game market. Recently, SP-Game has taken new actions in the Hong Kong, Macau, and Taiwan regions. On July 11, they launched "見習狩獵家" which has achieved impressive market results, reaching as high as 3rd place on the Hong Kong iOS game sales ranking, and 4th in Taiwan and Macau. Instead of adopting mainstream fantasy or the highly competitive wuxia themes, "見習狩獵家" opts for a unique primitive tribal theme. To enhance its thematic appeal, "見習狩獵家" integrates pet-raising elements and introduces dragons, a fantasy creature with global influence, amplifying the game's […]

2024年7月19日 0Comments 520Browse 0Like weng, zitao Read more
Monthly Report

April 2024 Non-gaming app Advertising Review: the Surge in Entertainment App Launches and Remini's Viral "Clay Filter"

In April 2024, the global app advertising landscape saw a consistent focus on Shopping, Tool, and Finance apps, with a notable shift towards Entertainment apps in terms of new launches. According to AppGrowing's analysis of ad data from 50 countries/regions and 25 global media platforms, Shopping apps maintained their lead in ad volume, while Tool held the second spot. However, Entertainment apps emerged as the most active category for new app introductions. The ad creatives for non-gaming ads were predominantly under 15 seconds, highlighting the trend for concise and impactful marketing strategies. In the Top 30 Non-gaming App Developers, Chinese developers made a significant presence, with 12 out of 30 spots, largely focusing on Shopping apps. Temu secured the top […]

2024年5月17日 0Comments 1318Browse 0Like App Growing Global Read more
Data Reports

AppGrowing White Paper: A Review of Mobile Game Advertising in 2024 Q1

In the fast-paced world of mobile gaming, where user attention is a scarce resource, the art of advertising has become as crucial as the games themselves. At AppGrowing, we've been closely monitoring these trends, illuminateing the path for developers and marketers alike, and guiding them through the labyrinth of modern advertising strategies. AppGrowing's latest white paper, "Strategy and Creativity on Mobile Game Advertising 2024 Q1", distills the essence of what's working, what's new, and what's next in mobile game advertising. In this article, we'll share a glimpse into our findings and how they can empower your marketing efforts.   Click to Access the Full PDF The Hybrid Casual Revolution The hybrid casual game is emerging as a powerhouse in the […]

2024年5月14日 0Comments 1380Browse 0Like App Growing Global Read more
Monthly Report

April 2024 Mobile Game Advertising Review: the Success Story of Netmarble's New Game "Solo Leveling: Arise"

Throughout April, the mobile gaming market saw a continued emphasis on casual games as the mainstay for advertising efforts. Casual games remained at the forefront in terms of ad volume and the number of apps, with Puzzle games following closely behind. Both categories saw over 18% of new apps in the month. According to AppGrowing's analysis based on advertising data from 50 countries/regions and 25 global media platforms, in April, 9 Chinese developers made it to the top 30 list of mobile game developers in terms of number of ads, primarily focusing on mid/hard-core game categories. IGG and Yotta Games secured spots in the Top 5, both being leading developers in the strategy game (SLG) market. Looking at the Top […]

2024年5月14日 0Comments 724Browse 0Like App Growing Global Read more
Data Reports

Mar 2024 Global Mobile App Advertising Review - 6 Chinese Publishers Made Top 10. "Soul Social" App Ad Strategy Analysis

Here is AppGrowing's analysis of the global mobile App advertising markets in March 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   In March 2024, the weekly ad volume of global apps was stable, basically above 4M. App volume showed a growing trend, with close to 50K products in week 5. Creative volume has grown significantly compared to February, above 1M per week. In terms of a single day, the peaks of App ad volume and App volume both appeared in the latter half of the month. The peak of ad volume was on March 18th at 3.45M+. The peak of App volume was on March 21st at nearly 50K. By region, the Top 3 in ad volume this month were North […]

2024年4月29日 0Comments 1301Browse 0Like App Growing Global Read more
Monthly Report

Mar 2024 Global Mobile Game Advertising Review - SayGames Reigned at the Top, Perfect World and Seasun's new games Competed Fiercely

Here is AppGrowing's analysis of the global mobile game advertising markets in March 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In March, the weekly mobile game ad volume was above 2M. App volume remained above 25K, with increased competition. Creative volume was stable and grew slightly, above 500K in a single week. Both ad volume and app volume peaked at the beginning of the month. Over 1.77M ads on March 3, a significant increase from February. App volume peaked at 22,870 on March 4th. Looking at the markets, the Top 3 are North America, Southeast Asia, and Western Europe. North America accounted for 33.9% of ad volume. Latin America, Japan & Korea also accounted for more […]

2024年4月23日 0Comments 850Browse 0Like App Growing Global Read more
Mobile Game Analysis

Funtap's Treasure Chest Game Tiểu Yêu Tầm Đạo Rapidly Succeeds in Vietnam to Become Another Category Leader?

Funtap officially released the mobile game Tiểu Yêu Tầm Đạo on February 28. Previously, the game has achieved brilliant results in global markets. According to AppGrowing, the game has been in the top 10 of App Store games for two weeks in a row and has occupied the No. 1 spot on Google Play role playing. Source: AppGrowing   01 Funtap's Treasure Chest Game Publishing Attempt   Treasure Chest games are often known as minigames in hardcore RPGs. Now, it has been extracted as the core gameplay of a light-core mobile game. All the players have to do is acquire treasure chests and open them. The way of gaining treasure chests and the battles after getting equipment are usually associated […]

2024年3月27日 0Comments 1157Browse 0Like App Growing Global Read more
Data Reports

MoboReels Ranked No. 2 Most Advertised App on iOS. Shopping Led the Ad Scale - Feb 2024 Global Mobile App Advertising Review

Here is AppGrowing's analysis of the global mobile App advertising markets in February 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   Weekly, February 2024 saw fluctuations in global App Ad Volume. Week 4 showed the most, close to 4M, and also the most in terms of App Volume, over 44K. Creative Volume grew marginally, at over 800K per week. In terms of a single day, the peak in Ad Volume and App Volume occurred in the latter part of the month, both on February 24th. Ad Volume amounted to 261M and App Volume was 41,075. Regionally, the Top 3 regions in terms of Ad Volume are North America, Western Europe, […]

2024年3月21日 0Comments 875Browse 0Like App Growing Global Read more
Data Reports

Feb 2024 Global Mobile Game Advertising Review - SPGame Launched 2 New Games. Indian Ludo Game Topped Ad Chart

Here is AppGrowing's analysis of the global mobile game advertising markets in February 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Game developers are well-motivated heading into Q1 2024. The weekly mobile game Ad Volume remained above 2M and the App Volume was above 20K in February. The Creative Volume was stable at above 500K in a single week. The peak of Ad Volume was in the early days, with more than 1.52M ads on Feb. 4, down from January. App Volume peaked in the later part of the month, with more than 20K mobile games being advertised on February 29th. In terms of market, the Top 3 regions are […]

2024年3月18日 0Comments 1079Browse 0Like App Growing Global Read more
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October 2024 Mobile Game Advertising Review:Whiteout Survival Retained The Top Position,Lingxi Games Launches Its New Game After Generating Nearly 10 billion In Revenue With Two Products, Habby's Legendary Studio Launches A New Game September 2024 Non-gaming App Advertising Review September 2024 Mobile Game Advertising Review:Whiteout Survival Topped the Advertising Rankings, Habby's New Game Started Its Ad Campaign August 2024 Non-gaming App Advertising Review:Active Ad Placements for Health & Fitness Apps, Analysis of Popular AI+Companionship App Placements August 2024 Mobile Game Advertising Review: Lilith's AFK Journey Tops Bestseller Charts in Several Asian Markets
AI 应用赛道竞争白热化,如何找准出海增长方向?10月手游月报:Habby、灵犀互娱、祖龙等多家厂商新游发力买量,手游热投趋势解读Peak Games Match Factory! Strategy Analysis | AppGrowingSialia Games’ New MMORPG 救世者之樹:新世界 Strategy Analysis | AppGrowing用两款产品揽下近百亿流水后,他们想靠“网红”再火一把October 2024 Mobile Game Advertising Review:Whiteout Survival Retained The Top Position,Lingxi Games Launches Its New Game
Braindom 2: Brain Teaser Games | Mobile Game Ad Analysis Mar 2024 Global Mobile App Advertising Review - 6 Chinese Publishers Made Top 10. "Soul Social" App Ad Strategy Analysis Save The Pirate! Make choices! | Mobile Game Ad Analysis September 2023 Global Mobile Game Advertising Review - Habby Advertised Heavily with the Newly Released SOULS Super Ludo Multiplayer Fantasy | Mobile Game Ad Analysis Lilith Games' Farlight 84 Stayed Top in SEA, without Mass Advertising until 2 Months after Launch
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